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PnAC settles on a new name
Commissioner Amy Frankenstein-Friedman announced that the Pennsylvania Athletic Conference (PnAC) will be changing its name to the Colonial States Athletic Conference effective July 1, 2008.
With the new name comes a massive rebranding effort that aims to change the identity of the conference.
"This is an exciting time for the conference," Frankenstein-Friedman said. "The new name recognizes that we have member schools that are not in Pennsylvania. And, after years of being confused with other conferences that are similarly named, we will be able to create a new identity and really stand out from the crowd."
The conference was the second PAC in Division III, following the Presidents' Athletic Conference, which has a longer history.
The PnAC's Marketing and Re-branding Committee, composed of administrators and student-athletes from member institutions, conducted two surveys to obtain feedback on what features were important in a conference name. More than 1,200 visitors looked at the surveys, and more than 800 completed them.
With feedback from the first survey coming from other conference commissioners, student-athletes, parents, alumni, current students, faculty and staff, the committee was able to create a list of 10 possible names. That list was the basis of the second survey, in which respondents ranked the names in order of preference.
"We learned from the surveys that it was important for the new name to be representative of not only our member institutions, but also our location," said the commissioner. "It was also important that the historical significance of the area be represented somehow. I think we've accomplished that."
The top four names were presented to the conference athletic directors to be ranked, and then to the board of directors for a final vote. With the name cleared, the conference is moving forward with logo development. As the conference moves forward, more information will be made available.
As of July 1, the member institutions of the Colonial States Athletic Conference will be: Baptist Bible, Cabrini, Cedar Crest, Centenary, Notre Dame (Md.), Gwynedd-Mercy, Keystone, Immaculata, Marywood, Neumann, Rosemont and Philadelphia Bible. Shenandoah will continue as an associate member in men's lacrosse.
With the new name comes a massive rebranding effort that aims to change the identity of the conference.
"This is an exciting time for the conference," Frankenstein-Friedman said. "The new name recognizes that we have member schools that are not in Pennsylvania. And, after years of being confused with other conferences that are similarly named, we will be able to create a new identity and really stand out from the crowd."
The conference was the second PAC in Division III, following the Presidents' Athletic Conference, which has a longer history.
The PnAC's Marketing and Re-branding Committee, composed of administrators and student-athletes from member institutions, conducted two surveys to obtain feedback on what features were important in a conference name. More than 1,200 visitors looked at the surveys, and more than 800 completed them.
With feedback from the first survey coming from other conference commissioners, student-athletes, parents, alumni, current students, faculty and staff, the committee was able to create a list of 10 possible names. That list was the basis of the second survey, in which respondents ranked the names in order of preference.
"We learned from the surveys that it was important for the new name to be representative of not only our member institutions, but also our location," said the commissioner. "It was also important that the historical significance of the area be represented somehow. I think we've accomplished that."
The top four names were presented to the conference athletic directors to be ranked, and then to the board of directors for a final vote. With the name cleared, the conference is moving forward with logo development. As the conference moves forward, more information will be made available.
As of July 1, the member institutions of the Colonial States Athletic Conference will be: Baptist Bible, Cabrini, Cedar Crest, Centenary, Notre Dame (Md.), Gwynedd-Mercy, Keystone, Immaculata, Marywood, Neumann, Rosemont and Philadelphia Bible. Shenandoah will continue as an associate member in men's lacrosse.
Permalink | May 03, 2008
PnAC settles on a new name
Commissioner Amy Frankenstein-Friedman announced that the Pennsylvania Athletic Conference (PAC) will be changing its name to the Colonial States Athletic Conference effective July 1, 2008.
With the new name comes a massive rebranding effort that aims to change the identity of the conference.
"This is an exciting time for the conference," Frankenstein-Friedman said. "The new name recognizes that we have member schools that are not in Pennsylvania. And, after years of being confused with other conferences that are similarly named, we will be able to create a new identity and really stand out from the crowd."
The PAC's Marketing and Re-branding Committee, composed of administrators and student-athletes from member institutions, conducted two surveys to obtain feedback on what features were important in a conference name. More than 1,200 visitors looked at the surveys, and more than 800 completed them.
With feedback from the first survey coming from other conference commissioners, student-athletes, parents, alumni, current students, faculty and staff, the committee was able to create a list of 10 possible names. That list was the basis of the second survey, in which respondents ranked the names in order of preference.
"We learned from the surveys that it was important for the new name to be representative of not only our member institutions, but also our location," said the commissioner. "It was also important that the historical significance of the area be represented somehow. I think we've accomplished that."
The top four names were presented to the conference athletic directors to be ranked, and then to the board of directors for a final vote. With the name cleared, the conference is moving forward with logo development. As the conference moves forward, more information will be made available.
As of July 1, the member institutions of the Colonial States Athletic Conference will be: Baptist Bible, Cabrini, Cedar Crest, Centenary, Notre Dame (Md.), Gwynedd-Mercy, Keystone, Immaculata, Marywood, Neumann, Rosemont and Philadelphia Bible. Shenandoah will continue as an associate member in men's lacrosse.
With the new name comes a massive rebranding effort that aims to change the identity of the conference.
"This is an exciting time for the conference," Frankenstein-Friedman said. "The new name recognizes that we have member schools that are not in Pennsylvania. And, after years of being confused with other conferences that are similarly named, we will be able to create a new identity and really stand out from the crowd."
The PAC's Marketing and Re-branding Committee, composed of administrators and student-athletes from member institutions, conducted two surveys to obtain feedback on what features were important in a conference name. More than 1,200 visitors looked at the surveys, and more than 800 completed them.
With feedback from the first survey coming from other conference commissioners, student-athletes, parents, alumni, current students, faculty and staff, the committee was able to create a list of 10 possible names. That list was the basis of the second survey, in which respondents ranked the names in order of preference.
"We learned from the surveys that it was important for the new name to be representative of not only our member institutions, but also our location," said the commissioner. "It was also important that the historical significance of the area be represented somehow. I think we've accomplished that."
The top four names were presented to the conference athletic directors to be ranked, and then to the board of directors for a final vote. With the name cleared, the conference is moving forward with logo development. As the conference moves forward, more information will be made available.
As of July 1, the member institutions of the Colonial States Athletic Conference will be: Baptist Bible, Cabrini, Cedar Crest, Centenary, Notre Dame (Md.), Gwynedd-Mercy, Keystone, Immaculata, Marywood, Neumann, Rosemont and Philadelphia Bible. Shenandoah will continue as an associate member in men's lacrosse.
Permalink | May 03, 2008
PnAC settles on a new name
Commissioner Amy Frankenstein-Friedman announced that the Pennsylvania Athletic Conference (PnAC) will be changing its name to the Colonial States Athletic Conference effective July 1, 2008.
With the new name comes a massive rebranding effort that aims to change the identity of the conference.
"This is an exciting time for the conference," Frankenstein-Friedman said. "The new name recognizes that we have member schools that are not in Pennsylvania. And, after years of being confused with other conferences that are similarly named, we will be able to create a new identity and really stand out from the crowd."
The conference was the second PAC in Division III, following the Presidents' Athletic Conference, which has a longer history.
The PnAC's Marketing and Re-branding Committee, composed of administrators and student-athletes from member institutions, conducted two surveys to obtain feedback on what features were important in a conference name. More than 1,200 visitors looked at the surveys, and more than 800 completed them.
With feedback from the first survey coming from other conference commissioners, student-athletes, parents, alumni, current students, faculty and staff, the committee was able to create a list of 10 possible names. That list was the basis of the second survey, in which respondents ranked the names in order of preference.
"We learned from the surveys that it was important for the new name to be representative of not only our member institutions, but also our location," said the commissioner. "It was also important that the historical significance of the area be represented somehow. I think we've accomplished that."
The top four names were presented to the conference athletic directors to be ranked, and then to the board of directors for a final vote. With the name cleared, the conference is moving forward with logo development. As the conference moves forward, more information will be made available.
As of July 1, the member institutions of the Colonial States Athletic Conference will be: Baptist Bible, Cabrini, Cedar Crest, Centenary, Notre Dame (Md.), Gwynedd-Mercy, Keystone, Immaculata, Marywood, Neumann, Rosemont and Philadelphia Bible. Shenandoah will continue as an associate member in men's lacrosse.
With the new name comes a massive rebranding effort that aims to change the identity of the conference.
"This is an exciting time for the conference," Frankenstein-Friedman said. "The new name recognizes that we have member schools that are not in Pennsylvania. And, after years of being confused with other conferences that are similarly named, we will be able to create a new identity and really stand out from the crowd."
The conference was the second PAC in Division III, following the Presidents' Athletic Conference, which has a longer history.
The PnAC's Marketing and Re-branding Committee, composed of administrators and student-athletes from member institutions, conducted two surveys to obtain feedback on what features were important in a conference name. More than 1,200 visitors looked at the surveys, and more than 800 completed them.
With feedback from the first survey coming from other conference commissioners, student-athletes, parents, alumni, current students, faculty and staff, the committee was able to create a list of 10 possible names. That list was the basis of the second survey, in which respondents ranked the names in order of preference.
"We learned from the surveys that it was important for the new name to be representative of not only our member institutions, but also our location," said the commissioner. "It was also important that the historical significance of the area be represented somehow. I think we've accomplished that."
The top four names were presented to the conference athletic directors to be ranked, and then to the board of directors for a final vote. With the name cleared, the conference is moving forward with logo development. As the conference moves forward, more information will be made available.
As of July 1, the member institutions of the Colonial States Athletic Conference will be: Baptist Bible, Cabrini, Cedar Crest, Centenary, Notre Dame (Md.), Gwynedd-Mercy, Keystone, Immaculata, Marywood, Neumann, Rosemont and Philadelphia Bible. Shenandoah will continue as an associate member in men's lacrosse.
Permalink | May 03, 2008